Jeferson Hugo Pacheco De REZENDE, Universidade de São Paulo, Brazil
Amalia Inés Geraiges De LEMOS, Universidade de São Paulo, Brazil
Alexandre Magno PIRES, Universidade de São Paulo, Brazil
The urban environment, its landscapes, forms and contents, is configured as a territorial feature of greater representativeness of the rapid spatial transformations observed.Main Latin metropolises, as São Paulo, Buenos Aires and Rio de Janeiro, since the advent of globalization, these transformations produce materialities that adapt to local realities, global phenomena with peculiar characteristics pertinent to these metropolises and the cultural and consumption habits of their populations. By using the categories of geographic analysis presented by Milton Santos (LEMOS et al.: 2021) to analyze and interpret transformations that occurred in these metropolitan spaces, it is evident the integration of the technosphere with the psychosphere in both circuits of the urban economy (SANTOS, 1996), as a result of the interaction of society with the territory.The worsening economic crisis observed since 2015 in Brazil and Argentina, has enabled the emergence and consolidation of new economic features in these metropolises, including activities related to the Creative Economy, the object of this research group since 2019, and which has its origins related to the formulations of the Frankfurt School and the concept of cultural (creative) industry.
The aims of this research is to show how the Creative Economy in the mentioned metropolises, by producing new territorialities, acts as an economic response to the crisis (in its distinct facets), through the valorization of culture, individual and collective creativity and symbolic values of society.As a result, fieldwork and bibliographic research demonstrate this new phenomenon, which generating economic value, based on sustainability, cultural diversity and innovation, allows these cities to become Creative Metropolises, offering new propositions to overcome crises and their impacts, and to the growth of the urban economy, today and for the future, a demand of the international community.
Mots clés : Retail & Consumption|Creative Economy|Urban Sustainability|South American Metropolises|Psychosphere & Technosphere
A105613JR