Josep COMA-GUITART, University of Barcelona, Spain
The pandemic has been seen from many perspectives as a disruptive phenomenon that has brought about remarkable transformations in our social and economic activities and, indeed, in many areas of our lives.
It has undoubtedly been a moment of change that has been experienced on a global scale, but some of the most visible dimensions such as teleworking, online education, or some forms of entertainment already existed and the pandemic has simply accelerated or accentuated processes that had more incipient forms.
From a cultural point of view, a turning point was the confinement of most of the world's population in the first stage of the pandemic's spread. Restrictions on mobility gave impetus to all kinds of social and cultural activities on digital support: concerts, performances, virtual exhibitions, even forms of virtual tourism. The limitations and lack of face-to-face offerings gave an unprecedented boost to forms of online consumption that were previously confined to more minority groups or to young cohorts more accustomed to online product consumption.
In this context of change, in which the payment of streaming platforms has become widespread and practices such as binge-watching have spread among all age groups, our paper presents a study based on a survey on new consumption habits of audiovisual products among a sample of the Spanish population. The results of the analysis allow us to assess the incidence of new consumption patterns among different subgroups (depending on variables such as age, sex, level of education) and provide information on the permanence of the new patterns acquired in an exceptional period.
Mots clés : Digital Culture|Lockdown|Digital media platform|Binge-watching|COVID-19
A105583JF