Leszek DABROWSKI, Nicolaus Copernicus University, Poland
Increasing human impact on the environment makes us pay attention to actions not only on a macro-scale (actions taken by politicians and large corporations) but also on a micro-scale (actions taken by individuals). The most important cohort that will have to face the problems resulting from anthropopressure is Generation Z, whose oldest members are now entering adulthood. Although Generation Z is referred to as a global and homogeneous generation, research indicates that the type of settlement unit where one lives may condition the emergence of intra-generational differences.
Therefore, the study aims to: 1) explore the motivational factors (attitudes, reference groups, perceived constraints) of Polish Generation Z towards their PEB (pro-environmental behaviour) and the actual PEB they undertake; 2) and to compare the results obtained from rural and urban population.
The methodology used included focus group interviews with 68 representatives of Generation Z aged 16–19 living in villages, small towns, and medium-sized and large cities.
The results suggest that place of residence has an ambiguous effect on PEB, as each group behaves more pro-environmentally than the others in some aspects.
Mots clés : pro-environmental behaviour|rural-urban differences|Generation Z|youth
A105388LD