The most important challenge in the post-covid19 world for the so-called creative cities and the cultural sector which is an important part of them will be the long-term consequences of the economic crisis and the maintained measures of social distance. On the one hand, less availability of public and private funds will mean a decline in sponsorship and private donations as well as public subsidies. On the other hand, it should be expected that people, fearing for their material situation, will significantly reduce their spending on higher-order goods, which will translate into a much slower process of achieving pre-crisis levels of spending on tourism, cinema and museum tickets. This in turn will mean a weakening of the contribution of the cultural and creative sectors to the social and economic development of their surroundings.
The presentation attempts to consider where the cultural sector and the cultural life of cities is heading in a (post)pandemic reality. It argues that it relates the opportunities for cultural recovery to its accelerated digitalisation during the pandemic period, aimed at digital audience reach and new opportunities for content creation. This applies in particular to increasing co-operation between the cultural sector and the education sector, which is undergoing an identical process of digitisation, but also to the health sector (given the positive link between the arts and well-being, active ageing and preventative health care identified in WHO studies). The sector as a whole also needs to keep pace with the technological changes taking place, which are blurring the distinction between producers and consumers of cultural and intellectual content. Finally, the opportunity for the cultural sector lies in more sustainable models of cultural tourism and in opportunities related to artificial intelligence, the Internet of Things or augmented reality.
Mots clés : creative cities|cultural industries|creative industries
A105279KS