From "Bar de Tapas" to "Gastro-experiences". An analysis on commercial gentrification in Andalusian urban destinations
Andrea RUIZ ROMERA, Universidad de Sevilla, Spain
Arsenio VILLAR LAMA, Universidad de Sevilla, Spain
"Some tourist destinations are in danger of being loved to death". This headline synthesizes the main conclusions of the World Travel and Tourism Council (WTTC) report on massification in urban tourism (WTTC, 2017, p. 8); cities in which the increase in visitors already implies socioeconomic, cultural, overuse of resources and infrastructures transformations. However, the arrival of COVID-19 has apparently altered the prevailing tourism landscape, it has affected the foundations of tourism: mobility and interpersonal relationships. This change of scenarios constitutes the framework of analysis of our research.
The context of the present work is a line of research focused on tourist saturation (overtourism) and the effects of Covid (undertourism) in the main Andalusian urban destinations and the socioeconomic transformations they have entailed. In particular, we present a study focused on the city of Seville, and on the progressive disappearance of traditional and proximity stores, oriented to residents, in favor of businesses and franchises oriented to tourists, a phenomenon known as commercial gentrification. For this purpose, we will use two procedures: on the one hand, a survey addressed to managers of bars and catering businesses in the old part of the city, before and after the pandemic (with a sample of 615 establishments). On the other hand, we will carry out a visual analysis procedure of Street View on various reference dates, identifying the changes in small businesses, from deep (business changes), moderate (modifications) or slight transformations (aesthetic changes). This line is related to the link between establishments and the neighborhoods on which they are based, as well as to the loss of identity of urban centers.
Mots clés : Commercial gentrification|gourmetization |Sevilla (Spain)|historical city |soHo
A105046AR