Daniel Orongo NYANGWESO, ELTE, Eötvös Loránd University, Hungary
Place branding may be purposely inspired by geopolitical crises and events, identity, and the possessive character of locations to make places prominent. The aim of the present work is to conduct a temporal analysis of the trending views of place names that characterize events of place name as either positive or negative brands for places before, during, and after the corona virus epidemic, as well as those unrelated to the virus. Methodology entails a critical literature examination of secondary and online resources that identify place names and branding for corona virus variants, as well as those with relationships to geopolitics, identity, and economic development impacts. Evaluating trends and their impact on locations may assist in highlighting the qualities of the branded location, its influence, and impacts; nationally and worldwide, which may be negative or positive on the affected places. Through learnt experiences, studying patterns and consequences in the context of origins may aid in the control of negative impacts on place names generated on the economy and general disruptions.
Mots clés : brand place names|covid-19|variants|trends
A104378DN