Lucía GONZÁLEZ, Universidad de Guadalajara, Mexico
Miguel MCCORMICK, Universidad de Guadalajara, Mexico
Ajijic is a small village located in Lake Chapala’s lakeshore just about 55 km from Guadalajara, Mx. Since the XIX century is perceived the presence of a floating population with a recreational, tourist and residential motivation. Geographical characteristics such as climate and location, the supply of amenities and low cost, have become the main attraction factors for both nationals and foreigners. An important impulse is due to a tourism and real estate process promoted since the 1960s, which has caused different environmental, cultural and socio-spatial integration effects.
Local development seeks to improve the living conditions of the inhabitants. To reduce the disadvantages compared to large cities, the smaller territories must achieve strategies based on the environmental and cultural assets, among others, that are at reach, with the aim of satisfying local needs. Those territories have the basic elements to become tourist destinations, but it's not enough. Also, it is needed to upgrade the quality of life by improving the economy directly from tourism. Allowing the land to be transformed into real estate opportunities. and then, becoming second homes, let web platforms take advantage and turned those places into listings for residential tourism carrying a big load of expats (mainly) in a residential migration phenomena.
Short term rental apps are said to bring economic support to those who offer hosting in their homes, but it has evolved to a new business model and in most cases the owners don't live where those houses are located, leaving a small percentage of the gross income to the local community. Through a multicriteria analysis applied to GIS it is possible to run a reverse optimal location model and then measure how much those “str” listings bring to the community compared to other negative variables in order to find improvement areas and forecast the zoning ordinance changes as the territory evolves as the second homes population grows.
Mots clés : tourism|residential|migration|ajijic
A103148MM