Mathieu GARDRAT, LAET - University of Lyon, France
Florence TOILIER, LAET - University of Lyon, France
Past years have known an important increase of e-commerce flows. These radical changes have in turn deeply modified the ways households can get their supplies: click and collect, pick-up points, lockers, home deliveries…
This large variety of reception modes impacts mobility practices but makes this phenomenon difficult to assess. A new type of survey has been designed by LAET and carried out in order to take into account the mobility behaviours related to e-shopping practices. Implemented in Lyon’s metropolitan area on a 2000 households’ sample, this survey allowed to collect information on: e-purchase frequency, types of goods, modes of reception and reception trips. Thanks to this survey we are able to understand the structure of e-commerce trips and measure their impacts: travelled distances, modal shares, frequency, trip chains, lead time, hours of reception. The main findings are that in Lyon, 45% of purchases are received out-of-home, generating 70% of dedicated trips, mostly done by car. Urban density determines modal choice and travelled distances. Thanks to these data, it is possible to assess the environmental impact of e-shoppers’ mobility and provide indicators for public policies regarding e-commerce.
Mots clés : e-commerce|household mobility|survey|trip generation|urban freight
A102751FT