Jocelyne NAPOLI, University of Toulouse, France
Air transport and tourism actors are demonstrating their agility when it comes to easing the recovery and anticipating the future tourism landscape. Through short-term actions, they are constantly adapting their operations to comply with fast-evolving health measures. They are redesigning the customer journey and focusing on communication to regain travellers’ confidence while ensuring staff safety. All airports have had to act in a reactive and agile manner, anticipating the evolving protective measures which would need to be implemented to deal with the crisis, ensuring the health and safety of the passengers and staff, and maintaining the facilities in operational conditions to restart. Airlines are concentrating their operations to support the vaccine supply chain. In parallel, sustainability, health and safety, the balance between professional and personal activity and experiential tourism are shaping a new paradigm for the medium-term horizon (2025). These concerns appear to be new business opportunities requiring the tourism industry to boost innovation in order to set the new future new standards. This White Paper aims to illustrate the industry’s agility by describing the short- to medium-term views of and actions put in place by airports, air navigation service providers (ANSP) and hotels.
Mots clés : Tourism|Agility |Air Transport|Economic crisis|innovation
A102625jn