Mireia BAYLINA, Universitat Autònoma de Barcelona, Spain
Maria-Dolors GARCIA-RAMON, Universitat Autònoma de Barcelona, Spain
Montserrat VILLARINO, Universidad de Santiago de Compostela, Spain
Maria Josefa MOSTEIRO, Universidad de Santiago de Compostela, Spain
Ana Maria PORTO, Universidad de Santiago de Compostela, Spain
Isabel SALAMAÑA, Universitat de Girona, Spain
Covid19 pandemic has impacted young entrepreneurial women returned to rural areas in Spain with professional local projects that pointed to a paradigm shift. In the process of developing their innovative initiatives, they face another global crisis, which places their work and their environment in the spotlight. Living in open and low-density spaces has been more favorable to avoid the affectation of virus and has provided a higher quality of life in time of lockdown, to the point that urban-rural residential movements have been observed in the last year (Ferras, 2020).
For entrepreneurial women, the initial emotional shock due to immediate lockdown and the fear of becoming ill is followed by an intense reflection on their work and life (Sachs et al., 2021). Women insights, grounded at the intersection of gender, age and class, are framed in the sustainability values that they defend in their businesses: a new attitude towards work, care, needs, natural resources, and place. This communication analyzes the impact of the pandemic on six women entrepreneurs: the professional and personal changes that have occurred, where their reflections lead them and the perception they have about the future of their territories after Covid19. Their answers reveal the systemic crisis in which we find ourselves and endorse the bets towards other paradigms.
Mots clés : Covid19|rural women|entrepreneurs |systemic crisis|change
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