Iana NESTEROVA, Umeå University, Sweden
Sophia ERHARD, Umeå University, Sweden
A journey towards a post-growth society requires deep transformations in human agents and structures (Buch-Hansen and Nesterova, 2021). This includes the agents and structures of production. A business of deep transformations entails changes in the way this business is in the world: in nature, in society, in relation to non-human beings and humans’ selves (Nesterova, 2021). What is essential to note is that the journey of business is different depending on its location. Geography should thus play an important role in explaining, elucidating, and even directing such journeys. It prevents business models for a deeply transformed post-growth society from being perceived as universal: the constellation of socio-economic, political, cultural structures as well as landscapes and climates is unique in locations. We turn our attention to the industry of food and drink production and study and compare two in-depth and nuanced cases of firms operating in this industry, one in Northern Sweden and the other one in South-Western Germany. This paper reports our findings and reflection and opens up space for discussion between deeply transformed business and geography in terms of both theory and practice.
Keywords: human geography|post-growth sustainability|deep transformations|case studies|post-growth production
A102320IN